Australian born; English raised. If you ask him, Eugene may well joke that his skills extend to colouring in and making silly noises, but he’s just being modest. He has been an exceptionally talented designer, illustrator, animator and award-winning creative for over 20 years across numerous London-based agencies… and now runs his own.
With a vast experience, his focus has been on producing work for the film, TV and entertainment industries (think Disney, 20th Century Fox, NBC Universal – the big guys). His own creative process relies on an ability to instantly scribble out his thoughts, where they often then take on a life of their own.
Eugene says: “For Your Tasty Beverage, I wanted to take a literal swipe at sketching on the back of a napkin, but I wanted something a bit more gritty. I wanted to capture a taste of retro Americana iconography, that to me sits perfectly alongside the notion of a casual, crisp, refreshing beverage. In the story that played out in my head, a suited, but dishevelled 1980s gangster has a little time to kill… so he grabs a beer and burger, and begins to doodle on the wrapper.”