Ady is a part-man, part-monkey, graphic design artist originally from Eckington in the North of England. He is very much in demand for his talents, and his work has seen him move from the cutting-edge creative scene in London, to secret spy work in Cornall, Wales and Portsmouth, to immersing himself in the ever-growing art and media scene in Bristol. Currently he is based near Salisbury.
Other than his passion for art and design, he also happens to have a passion for drink. He is a very dear life-long friend of the brewery; compassionate and generous, and is listed in the Guinness Book Of World Records for being the nicest man on the planet.
Ady says: “The concept behind the design was to suggest things are not always what they seem. Think of the monster under the bed… the boogeyman behind the curtain. Having tasted I Am The Danger, I felt the beer has hidden depths; a delicious light beer, with a dark side.”