When Ben was 9 years old, he got a Commodore C16, and he didn’t look back. He spent his formative years tinkering with computers and, when he had to get a job post-university, built a career around digital media, marketing and strategy. It was actually at university when he really got into beer too and he didn’t look back there either. Seeking out marvellous beers and brewing them, went from being a hobby to being a passion to being a mid-life crisis / profession.
Creative Juices Brewing Company is Ben’s little baby (in addition to his two human babies that is) and he enjoys wearing many hats in the day-to-day running of the business. Chances are, if you have any interaction with the brewery, you will end up talking to him.
Ben says: “I’ve always enjoyed letting my imagination run wild, getting hands-on and creating things. Indeed, I’ve essentially made a career out of doing just that. So building a company and brewing was just a very natural creative process for me.
Another thing I’ve always enjoyed is the art of discovery… hearing that cool new band before they hit the big time; finding the secret bar in town that hides behind an unmarked door; travelling to the emerging holiday destination before anyone has heard of it; ordering the off-menu dish at your favourite restaurant. All these things give me a real kick and, for me, brewing is the same.
When creating beers, I like to add creative nuances and subtle layers that allow the drinker to be able to find new flavours, variations and undertones in their beers with each taste. I love the idea of someone tasting one of our beers, falling in love with everything about it, and affording them the opportunity to take it their friends with that same sense of finding a hidden gem that gives me such a buzz. I’ve always thought of myself as an instigator of sorts.”
Ben fights the constant urge to grow a beer belly, but does sport a comedy beard as per the unwritten law of brewing.